Based on ASIVN marketing statics showing that more than 70% of parents and staff visit their website on their mobile phone, Align focus our user experiences on mobile phone first.
Realizing that parents not only visit the website from their phone but also tablets, laptops and desktops. Align focused on supporting all these devices. We went as far as supporting all the browser from Chrome, Safari, Firefox and MicroSoft Edge.
"We have received many positive comments from users on the professional look and feel of the website. The chat bot has made it easier for customers to contact us. We have had many prospective customers fill in online forms that have allowed us to reach out to them. As the school years starts next month we should have more specific feedback on its success. The workflow was very effective. Email, calls and online messenger services, as well as periodic face to face meetings kept communication to an optimum.
I was very impressed with their flexibility, their patience and their ability to communicate high level 'tech' information to the layman. They provided extra advice on SEO and marketing strategy as well. They completed the project to all our standards. The company also provides good value for money."
TRACY FRANCE
AISVN marketing team and Align knew that once parents saw the campus and how immaculate, large and expansive it is - they would schedule a visit and then be able to meet all the great teachers and staff and most likely register their child for the next school year. Align create a virtual campus tour to give parents who cannot drive to the campus to see its beauty.
The new site highlights the best aspects of American International School Vietnam's brand through intentional intuitive navigation, key call to actions, fun animations, and the speed and mobile optimization to create a fast fun user experience.
After the project was done, we didn't leave AISVN team high and dry - we gave them free support and setup their hosting so they could be successful in editing and maintaining their website for future content, changes, and marketing campaigns.
Designed to impress, the new site combines clean design and optimal digital practices, creating a premium resource that fits perfectly into Wesley College’s audience engagement strategy.
